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Why Social Media is a Must for your Business

Posted on: June 24th, 2014 by John

““I’ve come to believe that connecting is one of the most important businesses—and life—skill sets you’ll ever learn.”- Keith Ferrazzi, Author of Never Eat Alone

Every single business out there is reliant on relationships to a certain degree.  We humans simply prefer to interact and work with people and brands we have a relationship with.  That also applies to the online world and is the reason why a social media presence and strategy is a must.  Another key reason why social media management is so important is repetition.

The Powerful Power of Visibility and Repetition

Let’s face it; consumer buying decisions are not rational.  In Nobel Prize winner Daniel Kahneman’s best seller, “Thinking Fast and Slow” he shows a massive body of research that reveals how irrational we are.  For example, one way to make people believe a false statement is to simply repeat it again and again.  Human beings don’t make buying decisions in a rational manner, and our gut decisions are often wrong.  This is especially true of less expensive items, with less rationality used for everyday purchases.

How is that relevant to you?  Quite simply, by having a presence on social media and being in front of your potential customers you’re making a massive difference to your bottom line.   Each time they see your brand on Twitter, Facebook, or LinkedIn helps your bottom line.  An interesting experiment conducted at University of Michigan and Michigan State University proves this.  Ad spaces were taken out in both universities, which contained Turkish and Turkish-sounding words.  Some words ran very frequently (up to 25 times), while others only ran 2 times or more.  The words that ran the most at one university ran the least in the other.   After the ads stopped running questionnaires were sent to the university communities asking which words sounded like they meant something “good” or “bad”.  The words that appeared the most were the ones that were overwhelming chosen as meaning something “good”.   Remember that these are words that make no sense to the vast majority of students.  

We’ve established that social media management is a must due to the concept of repetition.  The more times they interact with your brand on social media, the more likely they are to view your brand as positive and trustworthy.

Social Media Makes Your Brand Trustworthy

Now let’s focus on trust.  Can you name a single big brand out there that doesn’t have a social media presence?  I didn’t think so.  A consumer in this day and age expects that you have social media accounts, and that they are active with content and user engagement.   It shows that you’re a business that real people love and come back to.   Social media also helps your business take advantage of “word-of-mouth” marketing and reviews.   For example, let’s say a potential customer looks up your Facebook page.  He sees that one of his friends likes your page, and there are positive reviews of your business on your Facebook page.  This customer is basically sold on your business and is far more likely to buy.


Social Media Helps You Get Repeat Business

Social media keeps your brand in the mind of past customers.  If they were happy the first time around, it’s likely they’ve followed one of your social media accounts.   This will keep them up to date on the latest promotions and services.  It’ll also allow them to build a relationship with your business.   For example many businesses ask for their fan’s opinions.  This allows fans to invest into their business and build an actual connection.   Needless to say, this allows social media to drastically increase the Customer Lifetime Value (CLV) of a customer.

Now is the Right Time to Start

73 percent of adults are now on social media[1].  Interestingly enough, the fastest growing demographic on Twitter is the 55-64 year old demographic, and the fastest growing demographic on Facebook and Google+ is 45-54 year olds[2].  That means that social media is a must even if your business is targeting older men and women.   Everybody’s on social media and businesses that choose to ignore their social media strategies are in danger of losing business.


General Sources-

Thinking Fast and Slow


What Makes a Great Blog Post?

Posted on: May 7th, 2014 by John

Here is a great infograph by


Ever Wondered What the Most Expensive Keywords in Adwords Were?

Posted on: January 26th, 2014 by John

If the keywords cost this much, it only means one thing….There is gold up in them there hills! Of course the barrier of entry is quite stiff in all of these niches, but if you have the cash, and resources, you could make a lot of money.


Check it out:

How to Use Google Analytics to Track Conversions

Posted on: December 2nd, 2013 by John

Google Analytics is a free service provided by Google to marketers who want to track conversion behaviors to their websites. The service collects data about visitors such as where they originated, how long they remained on a certain page and other important information. Google Analytics has the ability to track the visitors referred by search engines, direct visits, social networks, display advertising, referring sites, email marketing, pay-per-click and links within PDF content.

 The basic service is free or you can upgrade to a paid service.

Paid training courses on how to use the service are taught in major cities across the country and online. Many marketers use the free online instructions provided by Google. These tutorials are comprehensive with written content and videos to help you learn what to do to begin analyzing your website. This article concentrates on tracking conversions using Google Analytics.


Conversions are goals set by the owner of a site. A website is created to meet one or several goals. A goal is met when a visitor performs a desired action such as:


  • Spending a specific amount of time on the website
  • Viewing a specific number of pages
  • Accessing a specific page
  • Downloading a file

Each of these goals is found within one of the three major goal categories in Google Analytics:


  1. URL destination goal: measures performance based on visitors who accessed a certain page and visitors that didn’t

2.  Time on site goal: measures the preset minimum and maximum amount of time a visitor spent on the site

3.   Pages/visits goal: measures the preset minimum and maximum number of pages a visitor accesses during a visit


How to Setup Goals in Google Analytics

1.    Under analytic settings, go to “Select Profile Settings”

2.    Click on “Add Goal.”

3.    Enter goal details:


  1. Enter name of the goal
  2. Select the goal type (URL, time, pages/visits)
  3. Fill in the information according to goal type as shown below:


MetricURL Destination GoalTime on Site GoalPages/Visit Goal
ConditionHead match: matches corresponding URL plus additional parameters at end of string

Exact match: match exact URL

ReGex match: matches URL depending on regular expressions

Greater than, less thanGreater than, equal to
ValueGoal URL: destination page you want visitor to accessDetermine the target time: hours, minutes, seconds


Determine the target number of pages to be viewed
Goal ValueDetermine goal valueDetermine goal valueDetermine goal value


  1. Choose whether or not to add a *funnel for URL destination match goals.


* A funnel is a predetermined navigational path set by the marketer for the visitor to reach the conversion page.

The goal value is determined by what each goal brings to the company from the e-commerce perspective. For example, if your sales team closes 10% of the visitors who request a call back and the sale is approximately $500, then the goal value is $50.00.

Google Analytics will help you determine which marketing campaigns are the most effective for your business. Not only will you be able to increase your efforts with the most effective campaigns, but you’ll also know which campaigns to suspend or revamp. This is an accurate marketing tool that can accurately help you get the most from your website.

7-Point Checklist of a Converting Sales Page

Posted on: October 30th, 2013 by John

Many people believe that creating a successful converting sales page is an art achieved after many years of training and subsequent experience. We have all heard of copywriting geniuses such as David Ogilvy, Robert Collier, Steve Slaunwhite and Leo Burnette and think we can never obtain what they have achieved in the world of copywriting.

Actually, it’s not necessary. I have written many successful sales copy pages for my own products and for clients with the system I’m about to show you. This checklist works because it’s a step-by-step plan that eliminates being overwhelmed by the copywriting process. It works for any product you or your clients want to sell. Follow the system step-by-step to a completed and effective sales page.


Check Point #1 – Know the Benefits of Your Offer

You must begin by knowing the benefits of the product and offering these benefits to the customer. Benefits are different from features. For example, a feature is a programmable timer on a coffeemaker. The benefit the customer enjoys from this feature is the ability to set the coffeemaker to come on at a certain time in the morning waking him up to the fresh aroma of coffee brewing.

Yes, there are a lot of coffeemakers with programmable timers. What makes your timer different from the others? Differences can sell when they’re pointed out. Maybe your coffeemaker is easier to program with only 2 steps necessary. Or maybe you can set your timer to come on multiple times without resetting it each time.

A difference could also be a value benefit that other manufacturers don’t offer. For example, with the purchase of your coffeemaker the consumer receives one bag of a special blend coffee once per month for a whole year.

If your coffeemaker is exactly the same as a competitor’s product, you have an opportunity to brand your product. For example, Kentucky Fried Chicken and Popeye’s are both fried chicken restaurants, so to make them distinctive they are heavily branded.

It’s important for affiliates to know the particulars of the products they sell. Knowing every benefit of a product produces better promotion and adds to the number of angles that are available to sell the product.


Check Point #2 – Who is Your Target Market?

Now that you know the benefits of the product, you can know the best markets for your offers.

Reading the titles on magazine covers is a great way to determine what’s on the minds of consumers in your niche. Magazine editors know what their customers want and leave all types of clues through their covers, articles and ads.

The magazines at the checkout counter cater to women. These magazines know how to attract the attention of women through testing colors, headlines, topics and graphics. On one hand they target a woman’s need to lose weight with headlines such as, “This Skinny New Mom Lost 35 Pounds in Six Weeks.” They also cater to that new mom’s love for baking delicious treats for her family. That headline will read, “7 Scrumptious No-Bake Pies.”

If your niche is in relationships, fitness, kids, marriage and other niches important to women, you know that your general target audience is women.

Men, on the other hand, are not into talking about what’s on their minds or how they feel. Men’s magazines are just as targeted to the things that men like as women’s magazines are to women’s interests. Men need status and to know how to get larger, stronger, harder, richer and thicker. Study the articles and ads in men’s magazines if your niche corresponds to any of these needs.

Now that we know our product’s benefits and who to market them to, we can write our copy.


3. Your Headline is 80% Of Your Ad Copy

Your headline is the most important section in your ad copy. Your title will determine if the rest of the copy gets read. Visitors take a few seconds to read your headline and then decide if they should read the rest of the copy. Without a good headline the rest of your amazing ad copy won’t get read.

Tip: Sometimes your compelling title is hidden in the body of the copy. If you’re having trouble coming up with the right headline, wait until after you’ve written the body.

Whether you are producing copy for your product or for a client, it’s a fantastic idea to think of 4 or 5 different headlines for testing purposes. Changing headline to measure response is a simple testing procedure. Conduct this test to measure response alone without changing other variables.

Perfecting your headline creation skills helps you to think longer and harder about the benefits of your product. You’ll become a better marketer for your efforts.

Here are several tips for writing headlines that convert:

  • Include the best benefit of your product in your title. Here is where the importance of knowing the difference between a feature and a benefit comes into play. The feature is a part of the product while the benefit is what the feature does for you. Benefits are the results you receive because you used the product. Present the benefits of a product and you will sell more of the product.
  • It’s possible to place more than one benefit in the headline and the headline can include one or two sentences. The only requirement is to include the strongest benefit in the headline. Even though a free bonus, a money-back guarantee and free shipping are good benefits, they don’t tell the reader what they can expect the product to do.
  • Now that you’ve completed 80% of your ad copy with the headline, you can move on to the body of your ad. If you wrote your headline correctly, your target audience is ready to read the rest of your copy.


4. Bullet Point Lists

Bullet point lists can be considered extensions of the headline. They are almost as good at converting offers as headlines, so don’t neglect using bullet point lists. Just remember to use them in conjunction with headlines written and tested as discussed above.

Here are some tips on writing effective converting bullet point lists:

  • Your bullet point list is a summary of the benefits in a few words. The text of a bullet point is no more than five or six words. The text length should never spill into a second line. A bullet point is meant to be brief and to the point.
  • Although bullet points consist of benefits rather than features, you can sprinkle one or two features among the bullet list, but only if your headline contains the strongest benefit.
  • If your product has several benefits and uses, you can use several bullet point lists in your copy as long as you use proper copy lead-ins before each list. It’s important that your copy ad is long enough to accommodate several bullet point lists.


5. Body Copy Style

Good sales letters are a combination of art and science. In order to become a great technician the writer must be committed to an enormous amount of work and practice. It’s impossible to point out all the minor things that make up a successful sales letter in this short tutorial. Here are a few features that will get you started forward creating good body copy.

  • This is not the place to show off all the big words in your vocabulary. They may make you look super intelligent, but they won’t make you any money. You’ll need to dumb it down enough for a fifth grader who is having trouble with reading to understand. The average adult still reads at this level and the super reader won’t mind the simplicity of your copy. Money is always green no matter who sends it to you. Direct and clear copy is remembered.
  • Write short sentences. Master the art of writing one or two word sentences. Two words. Even. One. Word. Ad writers are famous for this writing technique because it works. It is effective and gets your point across quickly.


  • Paragraphs are limited to one or two sentences. Your customers will soon grow tired of reading all that extra stuff you’re saying and will wonder why you won’t get to the point.
  • You don’t want to make your readers have to think hard. In fact, they refuse to do that. Limit your sentences to one single thought. Otherwise, confusion sets in.
  • Don’t be afraid that a long sales letter won’t get read. If your product has a lot of benefits to talk about, put them in long copy rather than skip or combine benefits. Drew Whitman, author of “Ca$hvertising” says, “The more you tell, the more you sell.” You never need to worry that you’re placing too many benefits in your ad copy.


  • Make your sales copy a personal conversation between you and the prospect. Use first person pronouns such as “you,” “I,” “us” and “we” to give the feeling of relationship and family. Their needs are more important to them than anything else. The product you’re talking about will help solve their problem. Addressing them with “you” is the next best thing to calling them by name.


6. Seize the Sale

Congratulations for leading the prospect this far into your sales letter. They are only seconds away from hitting the “Buy Now” button. Here are some tips on how to wrap it up with a sale.

  • Create a sense of urgency with scarcity. Examples of scarcity: with every 5th purchase the price increases, we only have 2 left at this low price, you’ll have to pay full price after October 1st.
  • Acknowledge the reader may still have some doubts or concerns. For example, address a major concern such as, “I know you’ve tried other products that just didn’t work for you…” and then counter with a feature and its benefit that your product has that the others don’t have.
  • Mention your 100% money-back guarantee that if they are not satisfied for any reason, they can return the product with no questions asked and get a refund. Set off the guarantee with a border and a big gold seal to emphasize you mean what you say.
  • People who have read almost to the end of your sales letter may change their minds at the last minute and prepare to leave without making the purchase. It’s not too late to get an email address by offering them a free gift.
  • Mention your best benefit again when you’re asking for the sale. Example: You are Only 3 Days Away from Clear Skin for just $19.95.


7.  Avoid the 7 Deadly Sins of the Landing Page

Here is an itemized list of the 7 deadly sins of the landing page that I’ve observed in sales copy:

  • Thou shalt not create a headline without including the best benefit. They came to you for a solution, so you must address in the headline that your product has the solution and why and how it delivers.
  • Thou shalt not place the headline below the fold. The headline takes precedence over the graphics in your header. The headline with the best benefit must be the focus of the page.
  • Thou shalt not neglect to place a “BUY NOW” button (or any purchase method you may be using) above the fold and another one below the fold. Make it easy for people to buy the product. They may be convinced to buy after reading your headline.
  • Thou shalt not place “BUY NOW” buttons on the left side of the copy. We read from left to right, so you want to place your buttons on the right side of the copy.
  • Thou shalt not copy and paste sales copy. If you decide you can’t write it better than the other guy, at least make sure the copy fits your offer. Go through the ad you swiped to thoroughly remove the old product name and features and any tracking codes. If you aren’t experienced in removing tracking codes, don’t copy and paste! Running your copy through spell check and fixing typos and formatting errors is the least you could do as a professional copywriter.
  • Thou shalt not neglect including TOS and disclaimers. This is especially important with health and financial products, but should not be ignored in other niches as well. You may not run into any problems at first, but as soon as you start having a substantial sales volume, trouble may come. To be compliant with rules and regulations is to keep your business safe from shut down.
  • Thou shalt always ask for the sale. Never assume the reader will automatically buy without an invitation to buy. You must lead them to the BUY BUTTON to get to the shopping cart in order to seize the sale.

Why Social Media is Important to Your Business

Posted on: October 30th, 2013 by John

If you’re an online or offline business owner who isn’t convinced that social media can help you grow your business, unfortunately, you’re not alone. Although social businesses have increased across every industry in the past few years, the growth has slowly increased to 35%. In fact, a majority of employees consider their companies to be socially immature.

The days of being successful with just an optimized website and a blog are over. Customers are no longer interested in your products or service until they know you care about their needs. Newspaper ads, radio and TV commercials are a dying breed. They offer no way to answer questions without calling customer service and spending an hour on the phone waiting to get somebody breathing to help.

We will discuss several reasons why your business needs social media.

1. Your customers are using social media.

Doesn’t it make sense to go where your customers are? Facebook alone has more than 1 billion users. You need only a small percentage of these users to see your offer and then make a purchase.

2. If you’re not where the crowds are, your competitors are.

You can look at this fact two ways. Statistics reveal that 35% of businesses across the board are using social media to generate clients. That is a low figure overall, but it also means your competitors have the advantage. If you were to enter the social media arena, you would be a part of the advantaged businesses that beat out the competition.

3. Customers are looking for businesses willing to connect with them.

It’s all about relationships these days even in business. Customers have always been comfortable buying goods and services from people they like and trust. Social media reveals the person or people behind the business. Consumers can read your profile and know you have a pulse. They can read your history and know that you had them in mind when you started your business. Customers can ask a question and receive an answer in just a short amount of time rather than waiting a few days.

4. Social media keeps you abreast of customer problems.

How many times have you been confronted by a customer who had a problem that was never solved? You were appalled that one of your employees didn’t do all she could to resolve such a simple problem. You didn’t hear about the problem because you weren’t available. Social media keeps you in the loop when problems occur.

5. Your customers can make suggestions for improvements or new products.
Believe it or not, customers want to help your business be successful if they know you are listening to their suggestions. They’re telling their friends and family how much better your product would be if you would make just one simple change and the friends and family are agreeing. Imagine how many suggestions customers would offer if they could make them through Facebook.

6. You can ask questions and get immediate feedback.

You don’t need to wait for your customers to ask questions. You ask the questions and get great feedback before you launch a new product. Just be ready for thousands of opinions.

You’ve been given 6 reasons to use social media as a part of your marketing efforts. There’s no guarantee of thousands of new customers within a month, but over time you’ll begin to wonder why you waited so long to take advantage of social media marketing.

Some Recent Insights to the Latest Panda Updates

Posted on: March 13th, 2012 by John

The latest Panda updates started somewhere in mid January and have been updated frequently ever since. I am pretty sure they will be adjusting and refreshing the algo all year long. Don’t be surprised if this will be commonplace for Google every single year. So if you want to stick around long term, I think it is important to understand what Google wants. As confusing and frustrating as they are, they still own a huge share of the search market, and until that changes, this is the world we live in. Adapt or go back to working that shitty job

After analyzing and researching quite a bit for the last month, here are some commonalities I am seeing with websites that are getting hit with the dreaded Panda updates.

SEO Networks and Paid Links

Google is really coming down hard on blog networks. If you are buying links from these types of networks, don’t be surprised if you get a love letter from Google or suddenly lose rankings. Almost every site that I have seen loose rankings, have backlinks from these types of networks or sites.

Here is an example of some sites I am talking about :

Go to Google and search those domains. Can’t find them right? Well guess what. If you have a link on that site, once Google deindexes it, you lose all value from that link. So if it was a previously trusted high PR link with your main keyword anchored on there, you will probably lose rank. I am also not so sure Google passes some negative value over to your site.

Also, if you have links pointing to your website from blogs that have completely irrelevant content and are used for the sole purpose of gaming Google’s algo, don’t be surprised if you see lose in your rankings.

For example:

The simple, classic Boiled Egg, is indeed one of the finest and easiest edible delights known on earth, with just 70 calories, and full of nature’s most perfect form of protein. Dog Training Tricks work best.

While there are many ways of preparing Boiled Eggs, we suggest below the directions for making eggs which are the easiest to peel and which will not have the dark green discolored coating on the yolk (see step 2 for tips to help avoid the green discoloration).

If Google manually reviews this site, guess what? Bye bye. Do you really want to have links on sites like this? Not saying you can’t get away with it, but why even have to worry about it.

Anchor Text Diversity

Google seems to be scrutinizing websites that have unnatural looking anchor text portfolios. If you are building heavily for one or two terms, don’t be surprised if you get wacked on those terms.

Here is an example of an unnatural looking anchor text profile:

Dog training – 258
Dog training Fences – 1
Dog training with big balls – 3
train your dog well – 1
How to train a dog – 2
Train your Dog – 158 – 9
Doggy hammers – 2
Dog poopy – 1
Poopy the dog – 17

Guess what keywords lose the most rankings?

Just be conscious of your anchor text diversity. Do some linking with generic keywords, brand keywords, and your website as the anchor.

On Page Optimization

I am not going to get real in depth about best practices for your on page. But I do want to point out some things that I commonly see on sites that get hit.

Some Common things I see on Pandalized websites:

– Using basic themes or the same theme as many others
– Content is written for the search engines and not the end user
– Keyword saturation is excessive. You don’t have to repeat the main keyword over and over. Once or twice is fine.
– Content is further down the page or well below the fold
– Too many adsense or affiliate links above the fold
– Site speed is slllloooooooooowwww.

Now, I am sure there are other factors that play into these refreshes, but these are the ones that stick out most to me. The key here is to give Google what they want. Build a high quality website with diverse link and anchor text portfolios and you will be fine

List of High PR Site for Backlinking

Posted on: June 13th, 2011 by John

PR 9

PR 8



PR 5

PR 4

.GOV Sites

Basic On Page Fundamentals with SEO

Posted on: June 6th, 2011 by John

**Updated 8/20

With SEO there is no magic bullet. No one knows how exactly Google’s or Yahoo’s algorithms work, not even the engineers that work there. It is important to understand basic knowledge with SEO and implement it as well as test it extensively. The amount of misinformation floating on the Net is staggering, but from a practical standpoint most of what you read “could” have some small truth to it. This is why it is important to be objective when reading about SEO. There is no wrong answer until you can confirm with your own testing. Once again, the only way you will ever know is by testing yourself to find out what works.

This being said there are basic fundamentals to search engine optimization. Again, all of this can be debated, but from my experience and extensive testing, using the basic on page methods outlined below will always improve your rankings within the search engines.

What is On page Optimization?

On page optimization refers to anything that is contained on your website, such as content, meta tags, alt tags, robot.txt, H1 tags, sitemaps, ect. Having your on page optimization properly done makes a huge difference. Why make it hard for the spiders to crawl your site? I have found that having a search engine friendly site is one of the easiest ways to get ranked. Many people ignore this aspect, but I think it is just as important as off page optimization. Below I will breakdown most aspects of on page.

1) Title Tag – The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document. The title tag is one of the most important factors on your website. It tells people exactly what you are, as well as the search engines what keywords you are trying to optimize. Try to make the title tag no more than 70 characters. Below is how I usually structure my title tags.

Mini Split Air Conditioners | Ductless Split Systems | Split Air and Heat

Some people choose to brand their website within the title tags, so you will have something like this: Ductless Mini Split Air Conditioners for Less

How you structure your title tags again is up for debate, but it really depends on what you are going for. I prefer to stuff them with keywords. The only exception would be something like social media type websites where you want to brand your company or sometimes local businesses.

**Update – recently Google has seemed to devalue the title tag a bit. They are still very important though, so make sure you build them out properly and each page is dynamic.

2) Meta Description Tag – The Meta description tag is a snippet of HTML code that belongs inside the section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.

The keywords and phrases you use in your Meta description tag don’t affect your page’s ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.

**Update – recently Google seems to be taking description tags as a ranking factor. So make sure it is keyword rich, but don’t keyword stuff. Make sure it flows naturally. Also, try to make your description tags 72-160 characters.

3) Meta Keyword Tag– The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn’t. That’s because most crawlers now ignore the tag. I have found that it is important with Yahoo and Bing PPC as far as quality score. Regardless I still ad keywords to this tag. Usually only 5-7 per page.

The proper syntax for this HTML tag is:

4) Robot.txt– “Robot.txt” is a regular text file that through its name, has special meaning to the majority of “honorable” robots on the web. By defining a few rules in this text file, you can instruct robots to not crawl and index certain files, directories within your site, or at all. For example, you may not want Google to crawl the /images directory of your site, as it’s both meaningless to you and a waste of your site’s bandwidth. “Robots.txt” lets you tell Google just that. The robot.txt is only required if you DON’T want the crawlers to index a particular page. Otherwise you can omit the use of it on your website.

5) Header Tags – The H tags are used to define HTML headings. The tag defines the most important heading. The defines the least important heading. I still use header tags on most of my projects, but the common consensus in the SEO community is that header tags are no longer important. I figure it won’t hurt so I still use them.

6) Alt Tags – The Alt tag is alternative text when non-textual elements, typically images, cannot be displayed. Basically search engine spiders can not read images. Therefor you can tell it with an alt tag what the relevance of that image is. For example:

Alt=”Mini Split Air Conditioner”

I always try to put relevant keywords within the alt tags according to the corresponding content on the website. For example, if there is an image next to an article about “How to install a mini split”, I will put something like this:

Alt=”Installing a mini split, how to install a mini split”

7) Content – It is well known that the search engines love content. Especially Google, which by the way gets almost 80% of all search traffic. You want your content to be unique, as well as descriptive. I try to scatter as many keywords on my homepages as possible within articles. So if I have have a list of 20 top keywords, I try to scatter them throughout an article or two on the homepage. Now this is just how I do it, and there are many different methods. Some people try to target 2-3 keywords, some more. I have found success by doing it this way. I also bold and underline some of the main keywords I am optimizing.

**Update – Google is getting really fussy about targeting keyword phrases that are not contained within the content of the target page. If you are going to target a particular phrase make sure it is contained at least one time throughout the content on that target page. Don’t overdo it though. There is a fine line between natural flow and keyword stuffing.

8) Exact Match Domains and Keywords in the URLs – I like to at least have one of the main keywords I am optimizing within the domain. This is not necessary, just a practice I subscribe too. This is a whole topic on it’s own, but it is important and the search engines do put a good amount of emphasis on having the keywords in the domain and URL. For example, if you are deep linking to a page that is targeting “Mini Split Installation in Georgia”, I like to have the page structured something like this:

9) Dynamic Meta Tags – Try to make sure all of my pages are dynamic. Try not to have the same title, description tags, on every page. Each page should be unique. Also, I always try to have an outbound link to an authority page on my websites. Oh and make sure there is no dead links on your website. This is never good. I use Google Webmaster, which tells me if there is any dead links on the site.

10) Sitemap – Ad a site map to your website. Why not make it easy for the spiders to crawl your page?

11) Site Speed – Site speed is really important. If you website loads slow, it can cause your site to lose rankings. No one wants to sit and wait for a website to load. Most search engines understand this.

A good tool to use is:

12)  www Resolve – Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without “www” as two different websites. Search engines will see your site as two separate websites if you do not make sure this is done, hence considering them duplicate content.

13) Shared vrs Dedicated hosting – this is just my personal option, and I don’t have any data to back it up, but why share an IP when you can have a dedicated IP for a website? I have seen sites get hit that were sharing the same IP and then magically all the other sites got nailed at the same time. Now obviously this could have been caused due to the person using all the same methods, but why even risk it? It isn’t that much more expensive.

14) No Follow Attribute – I suggest that all my clients no follow all outgoing links especially outbound affiliate links. This will keep the site PR contained within itself. It is up for debate, but I think Google counts no follow anyways.

15) Site Architecture – you want to try to keep the PR flow of the site going to the most important pages, so site structure is important. I could write a whole article just on this alone, but obviously I want to try to keep this short. If anyone wants to discuss this aspect hit me up on Skype and I will point you to some very good articles on the subject.


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