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Posts Tagged ‘content’

How to Rank Higher with Better Content and the TL*IDF Algorithm Explained

Posted on: January 21st, 2016 by admin

**UPDATE 4/1 – See bottom of page for some testing results.

Welp, 2016 is upon us and it’s that time of year to do some personal inventory. How is your site ranking? Not good enough? Not at all? There’s probably a reason this is so. With constant changes to Google’s algorithm, it’s a full time job just keeping up. I know, Google is always messing with yo stuff…right? Let me show you a quick and easy way to make your website content better.

Have you heard of the TL*IDF algorithm (not to be mistaken with tl;dr)? I know, it sounds sexy..let me explain. The TL*IDF algorithm has been around for quite a while now. It’s complicated, but it’s the way Google looks at words and the frequency at which they are used. Think frequency, not keyword stuffing (got it BHW?). Basically put, it’s the way that Google measures quality and understands content. If your the type that likes to geek out, here’s more information about TL*IDF. Mad props to the guys over at for the original article.

Now that I got that out of the way, let me show you a simple way to rank your pages better in the search engines (mostly Google..wink wink).

First, go to and get yourself an account. main page


It’s free for one account, but has limited capabilities. If you are a small business and only need one website, choose the €99.90 option (it’s around $108). If you are an agency or small SEO company, it’s another $20 (roughly) per additional account, or you can upgrade to their bigger plans.

1) Once you have created an account, add a project.

Add New Campaign


2) Next, enter your domain.

enter account information


3) Choose the amount of pages you want to crawl. If you have a big website, obviously you want to crawl more pages.

Page Crawl


4) Start the crawl. Give it a few minutes. You’ll be notified via email once the crawl is finished.

start crawl


5) Click on TL*IDF

click tl IDF


6) Enter your keyword

*Pro tip – I like to optimize my pages for 4-5 main keywords, so you can rinse and repeat this process with the same page multiple times.

enter keyword


7) After a few seconds you will be sent to the results page.  You will want to click “Two-word combinations”. This will filter results and give you better keyword phrases for your page or article.

results page

You have two other functions here. The Zoom Tool and the Proof Keyword Filter. The Zoom Tool allows you to zoom into the current keywords, and the Proof Keyword Filter allows you to filter only the top keywords. Try to stick with 10-20 keywords as a general rule of thumb.


8) After you click the Two-Word Combinations, it will look as so:



10) Next, you will want to click the “Compare with URL”. This will be the URL from your want to compare with the competition.

Comare with compare 2



11) Next Click on “Detailed Results” in the left sidebar.



**Below you will see, the tool gives levels and TL*IDF scores. What I suggest it to try to stay right in the middle of the light blue areas.

Screen Shot 2016-01-21 at 1.19.08 PM


12) Notice below, I have marked all of the keywords not within the content.

results with marks


From here what I like to do is spread out the results a bit and make a list of the most relevant keywords I am missing within my content/article. I give that list to my writers, and have them incorporate them within the content. I’ll also try to incorporate them within the title tag, description tag, and alt tags as well.

Once the content is finished, I like to throw it into “Text Assistant”, to see if there are any additional keywords or phrases I may have missed.

test assistant


Rinse and repeat until you feel your content matches that of the competition. If you follow these steps your page or article will be well on it’s way to ranking better. Remember, every little thing helps with SEO.



Here is just one example of a page I fixed using this method. This is with zero link building and happen over a 30 day period:

Ranking example

Here is that same page 60 days later:

TL*IDF Example

**These are highly competitive keywords in a specific SEO niche.

Here is another project I started 30 days ago. The only links I built to this site were local citations 6 months ago. I will update in 30 days.

Example 2 of TL*IDF


Looking for a content audit? Contact us today to find out more.


Create Delicious Content: 5 Tips to Improve Your Small Business Website

Posted on: February 10th, 2015 by admin

by Jeana Saeedi

original photo by Anna via
Flickr. Edited.



Your small business needs a delicious website.

Because in a lot of ways, a website is like a meal. There are several components that make up a meal that consumers will enjoy (or find distasteful), and the same rule applies to websites. So instead of serving up generic and artificial content to your clients, you need satisfying and appealing words to keep them coming back for more.

Here are a few tips on making your small business website appetizing to your clients:


1. Have Visual Appeal

Ever lose your appetite after seeing some ill-prepared food? Well, the same applies to your website. In order for users to even be interested in what you’re offering, you have to have them at first sight. Clean lines and beautifully arranged, organized content makes your website aesthetically pleasing to your customers. Make easy to scan headers, and break up content with images and bullet points. Show them that you’re a creative, up-to-date business. Clients will take one look at your website and, within seconds, know you have a savvy, first rate business. But that also means having an outdated or just plain ugly website will give the impression of a careless company.


2. Keep it Personal

Everyone appreciates a meal a lot more when they actually like the person who made it. Your website needs to be a personal declaration of who you are, what your business does, and the quality of service you provide. And talking about you is not the point — you need to address your client’s needs in a way that evokes your personality and voice into words. You need to be optimized for SEO, but adding keyword fillers isn’t enough to land the clients you need. Basically, you want your users to know that you’re human — and you need them to like you.


3. Write for Your Audience

Think about who your targeted audience is, and then give them the “food” they’ll most enjoy. If you’re writing to an audience that may not be familiar with your product, don’t ruin the “meal” with jargon and technical terms that they won’t understand or appreciate. Provide your clients with content that reads smoothly and naturally. Writing for your audience means that you must take into consideration who they are in order to get your point across in an appealing yet straightforward manner.


4. Proofread and Update Consistently

You’ve already set the chips on the table and whoops — they’re stale. And gross. You forgot, you didn’t double check, and now your client’s appetite is gone and they’re going somewhere else to get what they need. If you don’t keep your business information up-to-date, you’ll lose customers when they call the wrong number and visit the wrong address. Plus, you become harder to rank due to inconsistent citation. And instead of landing clients, you’ll end up with frustrated and confused customers. Keep your information up-to-date, and always double check for grammar and spelling errors. Nothing ruins a professional reputation like a lazy grammar mistake.


5. Write Appealing Web Pages

Don’t forget about those crucial side dishes — your main pages and subpages need to be just as appetizing as your homepage. Your homepage needs to hook your users in, and your subpages need to give them exactly what they need. Make straightforward tabs that direct your clients where they need to go, and keep each page on-topic and on-voice so that you create a user-friendly experience and keep clients.


So do you need a delicious website? Be creative, get your web pages cookin’, and start making some appetizing content.

About the author:
Jeana Saeedi is a content strategist and blogger. You can find out more about her at

7 Reasons Why Content is Super Important

Posted on: December 3rd, 2014 by admin

You might still be wondering if content really is the most important thing that you can do when it comes to ranking your website. Content is more important than ever: more important than links, more important than a flashy website, even more important than keywords and headlines. Content is one of the most important ranking factors, and so not only do you want to make sure that you have it, but you want to make sure that it’s correctly written, so that it achieves the goals that content for the web should achieve. Here are seven reasons why content is so important when it comes to ranking your website.

Content for SEO

  1. Content helps drive traffic. The new Google algorithm updates all have one thing in common – they are friendly towards real, valuable content that is well-written. This isn’t to say that keywords don’t matter, because your content still needs keywords. In fact, keywords built naturally into your content are often the reason that you are ranking above other sites in that niche. But even if you never did a single minute of keyword research, you would still find yourself doing surprisingly well because of quality content.
  2. Content increases search engine density, and again, therefore, traffic. The more quality content that you have the more keywords that you will be placed into the search engines for. So, ranking high on the SERPS for the keywords that you are targeting isn’t the only objective – you should also be looking for those “accidental” keyword combinations that get you traffic. Some of those long-tail keywords that got put into the content naturally could net you a whole lot of search engine traffic – traffic that you didn’t even have to pay for.
  3. Quality content engages readers, making them return on their own. If you can post a piece of content that moves, touches or makes a reader think, they will come back for more. The internet is filled with garbage content that simply regurgitates what others have said (and usually better). That’s why you want to make sure that every thing that you publish is as good as it can possibly be, well-written, well-researched and compelling.
  4. Content means natural links from other websites, which increases rankings. If you post good content, you will get natural links from other websites. You don’t have to go on a link-building campaign and pay out the nose for links to (maybe) rank your website a little higher. Readers will link to you in great numbers if you can affect them in some way, and you’ll get more views from the links, as well as ranking juice.
  5. A reputation cannot be built by claiming to be an expert: you have to show it. If you want people to trust you as an expert in your field, you can’t just tell them you are an expert. They want proof. Anyone can walk into a hospital and hand in a resume that claims that they are a doctor, but they’ll have a major problem the first time they try to operate on someone unless they actually are a doctor. You need to show your readers that you really are an expert in your field and the best way to do that is through quality content that proves your expertise.
  6. People do not share promotional content, they share content that affects them. This works the same with links, except now we’re talking about social media. People share what they like: things that made them laugh, content that made them think, things that really affected them in some way. That’s what they put on Twitter and Facebook and other social media, and so that’s exactly why you want the right content on your website.
  7. Quality content makes your business human. When people go to a business website they see, well, a business. But if they read content that was written by a human being, especially good, relevant content that they really enjoyed, they see a human being. Content can put a human face on your business in a way that is otherwise difficult to do online.

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